City of Monrovia Strategic Plan

Marketing Campaign - 2013

I had the privilege of collaborating with the City of Monrovia on a community engagement initiative called Plan Monrovia. This campaign aimed to gather resident input to shape the city’s five-year strategic roadmap, helping officials understand community priorities, spending preferences, and what residents value most—a plan designed to guide Monrovia’s future for years to come.

As part of the project, I designed a variety of strategic materials to encourage participation, including a tri-fold brochure that residents could tear off and mail back with their feedback, postcards, posters, and a playful pin to increase engagement and awareness. The materials were crafted to be visually appealing, accessible, and aligned with the city’s brand identity.